Discovering Hidden Treasures at Concept Y

I had a noodle about at the Concept Y Store in tucked away in Soho’s Farrier’s Passage.

This cosy shop stocks a range of affordable, design led pieces from around the globe.

Drake + Cock Heart Jumpers
Perfect to satisfy your Drake Addiction. Cockheart jumper, £55, available in-store.


Tea Time Earrings by
Time for Tea with a side of Cutlery.  Earrings Handmade in Birmingham by Bug.


<3 The stiching deets. T-Shirt, £38 by Wiino,
❤ The stiching deets. Scissor Tee, £38 by Wiino.


The only reason you'd want it to rain - to show off your duck swag.   Original Duckhead Brolly's, £22.
The only reason you’d want it to rain – to show off your duck swag.   Original Duckhead Brolly’s, £22.


Swoon Earrings by
Swoon. Swallow Earrings, £160, by Roz Buehrlen


Couldn’t resist trying on this sassy vegan leather jacket by W.S.Studio.


I had a chat with the lovely Laura who runs the shop plus she picks her fave pieces.

  • You mentioned the Cock Heart jumper is really popular, why do you think it’s struck a chord with shoppers? 

Laura: Yes Cockheart is super popular. Fashion can be taken really seriously, so Cockheart is lighthearted and refreshing for people to see. Also, I guess lots of people heart cocks!

  • Are today’s shoppers interested in whether brands or pieces are ethically made or eco-friendly?

Laura: I think customers are definitely more aware of ethical fashion and the impact it has on our planet, industries, people etc. Although I do think there is a long long way to go and people should be more interested in the story behind the products they’re buying!

  • Following on, of the brands you currently stock which are best suited to ethical and eco conscious shoppers?

Barocco Jewellery – Real London nuts and blackberries all cast in England.

MT Label Jewellery – Made out of recycled materials.

Laura’s Faves 


  • Yoshi purses! Real leather and handmade in England(in-store only)

So there’s jewellery made from real nuts, duck brolly’s and cockheart jumpers, plus some ethical bits and bobs too.

What more could you want?

Soho Store

57A Brewer Street




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