I had a noodle about at the Concept Y Store in tucked away in Soho’s Farrier’s Passage.
This cosy shop stocks a range of affordable, design led pieces from around the globe.
I had a chat with the lovely Laura who runs the shop plus she picks her fave pieces.
You mentioned the Cock Heart jumper is really popular, why do you think it’s struck a chord with shoppers?
Laura: Yes Cockheart is super popular. Fashion can be taken really seriously, so Cockheart is lighthearted and refreshing for people to see. Also, I guess lots of people heart cocks!
Are today’s shoppers interested in whether brands or pieces are ethically made or eco-friendly?
Laura: I think customers are definitely more aware of ethical fashion and the impact it has on our planet, industries, people etc. Although I do think there is a long long way to go and people should be more interested in the story behind the products they’re buying!
Following on, of the brands you currently stock which are best suited to ethical and eco conscious shoppers?
If you’re looking to live a greener 2017, one of the most eco-conscious changes you can make is a reshuffle of your attitudes towards fashion, consumerism and secondhand clothing. I stepped away from fast fashion a year ago, and I haven’t looked back since.
It’s no secret that the fashion industry is one of the biggest culprits when it comes to climate change, second only to oil. ACTUAL OIL. A lot of this is because supply chains are long with many components; and often these components involve underpaid, sometimes underage, workers in terrible conditions. And then let’s talk about waste, as Greenpeace points out
‘400 billion square meters of textiles are produced annually, of which 60 billion square meters are left on the cutting room floor. Each year over 80 billion pieces of clothing are produced worldwide, and after its short lifespan, three out of four garments will end up in landfills…